Twitter is a social networking website that was founded in 2006 by Jack Dorsey, Noah Wine Glass, Evan Williams and Biz Rock. In the beginning there were only 500 registered users but later on it started to grow and been admired by the whole world. In December 2014 there were more than 288 million active users on Twitter and in 2012 approximately 340 million tweets were being posted every day.
The specialty of Twitter is that it only allows posting tweets within a limit of 140 characters. It will not let a user post tweets that are longer than the specified limit. This way people can show their creativity within a few character restrictions, also it makes it easier for people to read the tweets easily without any problems.
Retweeting is another activity that is very popular on this social platform. It is a process in which a person can post content that is already been posted by someone else. This social website is a very good tool that can help you build a good online presence as well as promoting ideas and stuffs. Tweeting is a very popular activity among industry professionals and other users so it has become a good source that drives good quality traffic to other websites.
Although, posting tweets and retweeting is not enough, it requires a great plan and some outstanding ways that can help a business getting traffic from Twitter. Here are some tips that can help to get desired traffic.
Promote a Name
Promoting a person name build a strong identity among fellow tweeters and having a strong Twitter profile is the very first step that promotes a name on social media. Writing a perfect bio, adding website link is necessary as it gives a chance of advertising.
Here too, a person has limited characters so it is needed to write precise and purposefully.
A tweet is should be pretty short and compelling, although writing a tweet like that is very difficult. But a little exercise would do this work, a company that provides online marketing tools stated that small tweets that are shorter than 100 characters get a 21% higher interaction rate.
So it is a better to keep tweets short, also it is beneficial to put a link to website or blog so that when a user sees the tweet he/she can visit the hyperlink as well.
Mentions are great way to directly communicate with anyone on Twitter that includes followers, customers etc. A person simply has to mention another person’s user name like this “@username” and he is good to go.
Also mentioning prominent bloggers, companies or customers in tweets is beneficial. There are possibilities that they will retweet mentioned tweet, this can improve the presence of a brand and drive traffic to websites.
Buying Tweets and followers
Twitter has already become a giant social media site and millions of its users are retweeting other user’s tweets. That’s why there are so many agencies offering services to buy retweets. This way a business can promote its product, blog, website or anything else. The famous technology website The Next Web bought a tweet from Paris Hilton that brought a good amount of traffic with 75% new visitors and so as with buying followers, People tend to buy active followers just to gain reputation and it does have a good reputation once anyone see the profile. Lindsay got famous by buying active twitter follower and later she got appointed as Head of photography department in New York Time Magazine.
Above example proves it that buying tweets helps business getting the right traffic that could also boost their conversion.
Hashtags are a prodigious way to spread your tweets to the people you don’t follow and vice versa. Fundamentally, hashtag is a word that starts with special character #. Hashtag turns a simple word into the common discussion subject.
By using hashtags users and businesses can take part in discussions and improve their social reach. Tweets that contains hashtags of tending topics doubles the retweets chances, which boost a business’s online visibility.
Ask people for Retweet
Asking people for retweet is a great method to publicize your tweets and get traffic. Tweets that ask for a “RT” get 12 times more shares on Twitter and better engagement.
For getting more traffic to your website it is better to ask users for retweet when you share a blog link on Twitter.
Post Attractive Images
Posting attractive works on almost every social platform, and Twitter is no different. Visually appealing pictures interact more users and drive traffic to website.
Although it is mendatory to make sure that the image is relevant to content and eye catchy otherwise it will make a negative impact on a brands’ image.
Including call to actions in attractive images compel a user click on a tweet and improves the conversion for your website.
Post Attractive Videos
Posting attractive, informative videos that amuse Twitter users or educate them about a specific topicalways bring advantages like high fan following, good traffic etc.
More than 700+ YouTube videos are shared on Twitter every minute. This shows the power of video as it makes a tweet look attractive.
Asking questions engages more users with a tweet and more people follow back if they find a question interesting.
A question in your tweet can generate lots of engagement. If the question generates enough connection and curiosity with your followers, it will get more clicks to your blog.
In February 2014, HCL Technologies initiated a World’s First Twitter Recruitment Campaign with hashtag #CoolestInterviewEver. In this campaign, company professional asked questions to aspirants for three consecutive week This campaign was a hit show and helped company building a strong online reputation.
Twitter is a great social media tools & a big resource to get quality traffic to your website. Although you need to use it effectively and this article will be a big help doing that.