Pages constitute a website. Higher their quality, better the website.
There are few must-have pages for small-business websites where quality over quantity accession is a bit oversight.
For lucrative customer know-how and satisfactory user behaviour on your website, these pages must be accessible on your authentic business portal –
1. A Home Page: Give them an overview
In most cases, a Home Page of a website is similar to the reception counter in offline shops.
Navigation begins from here.
The home page of a website must be designed in a manner that a user can visit all other pages without any efforts.
Your achievements, in-short services & products information, the total number of clients served, social media buttons i.e. Facebook, Twitter, Instagram, Google Plus etc. are all mentioned on the Home Page.
If designed correctly, Home Page has the power to convert directly.
Even, if few users do not become your customer here, just redirect them to another page and make them visitors at least.
Having a high bounce rate on the home page notifies you’ve not put in enough efforts towards UI (User Interface) and UX (User Experience) of your website.
2. About Page: On the “about” page, should you talk about yourself or the company?
In short, the answer is – ‘BOTH.’
This page also includes ‘Our Team’ details. In that, you’ll need to write about yourself and your team.
On the other hand, the remaining content must incorporate the company details. Precisely, write about ‘HOW WE WORK.’
For better business relationships it is not mandatory to write every detail of your employees.
Just providing the names and their respective work is more than enough.
The exact strategy should also not be revealed in ‘How We Work’ section.
3. Products & Services Page: Show them what you’ve got!
The best way to create the products and services page is one of the most untapped methods of designing a small-business product selling website.
For best navigation experience of the portal user, create one page and list all the products there.
Then, create a separate page for each product mentioning the advantages and disadvantages of that product, dimensions, colour, built-up quality, warranty and all other required details.
Then, link all the product pages to the main page on your business website.
This will enhance user experience signals on your trade portal.
4. Blog Page: Publish topically relevant content here
Pages that rank in search engines and are used for SEO (Search Engine Optimisation) are published in this category.
Also, if there is news, press release, update in your niche, you can write a blog on it and publish it under this section.
In paid marketing campaigns as well, these pages are used.
5. Contact Page: Don’t just write your email address in the footer
Putting your email or mobile phone contact number in either corner of header or footer can also solve the purpose.
But, authenticity is verified only when there is a separate Contact Us page on your business website.
No doubt, on a Contact page, you must show off your small business’ personality, make it look gorgeous, include every detail such as active email address, active phone number, alternate contact number, authorised shop address etc.
In short, give the people what they want but just keep it simple also. Mind your Ps and Qs i.e. must take care of Grammatical errors.
You’ll come across many websites putting up a contact form in which customer has to enter the Name, Email Address, Message and Enter the Captcha Code. It’s not the right way because psychologically, the client loses the hope of an instant reply. While the opposite is the case with the method mentioned above.
6. FAQs Page: Frequently Asked Questions helps customers
Before purchasing a product, it is quite obvious that the customer is going to throw tens of questions at you.
Here’s the advantage of taking your small business online.
Instead of hiring someone to reply to the clients’ phone calls, create a separate FAQs (Frequently Asked Questions) page.
This page contains the list of double-digit most asked questions related to your products and services.
Better if the Answers of such questions are provided by a most-knowledgable person in the room.
7. Terms & Conditions Page: Having refund policy’s? Reveal them here
If your business requires agreement before making purchases. Or if you have certain age or location rules for account use, just unveil them here.
You can also tell your customers about the refund policies for your products and services on this page.
Planning to give offers to customers? You’ll need to mention the T&Cs. This is that Terms and Condition page of your website that must be linked with offers.
Your small business website is one of the best media to collect user data.
But, it has to be done in the right manner.
9. Disclaimer Page: Don’t take all the responsibility
Although disclaimer page on a website is mandatory, yet in countable cases.
For example, if you’re selling assignment or notes online for an educational institution to help its students.
Then, it’s your responsibility to disclaim that your portal is not an official website.
Instead of just writing it in the footer section of your small business website, make sure to create a separate page.
Disclaimer keeps an individual on the safer side by preventing a business from legal court cases following copyright issues. Thus, indirectly guaranteeing your long-term existence in the online market.
Needless to say, having all the above-mentioned pages on your website helps your customer navigate the trade portal and learn about your business in a better way.